Uploading...

Hi - Blaine from Castmagic here. Today I have some very exciting news.
We’re announcing our new content series, entitled “Uploading”.

Over the past several months, we’ve had the honor of working alongside some of the world’s best professional creators.

Now it’s our turn to give back — and share those convos with you.

Our goal for the show is to help you turn your content into your business.

We’ll host in depth discussions and take you behind the wheel with the world’s most innovative creators so you can learn the ins and outs of content strategy, creation, production, distribution, growth, platforms, tools and more. 

Each week, we'll shoot over a 2 cool ideas and 1 key learning from our weekly podcast that might just change the way you make content.

One small ask - please subscribe and leave us rating - it’ll be a big help as we get the show off the ground 😀 

Find us on Apple & Spotify, and wherever you listen.

We’re excited for you to join us on this exciting journey.

Your Uploading co-hosts
Blaine Bolus & Ramon Berrios

PS - Castmagic helped us write this newsletter FAST.
want to do the same?
tune into our workshop tomorrow and we’ll break down how to do it!

THIS WEEK’S EPISODE

In this first episode, we're joined by Ben Bradbury, General Manager for audio and video production at Workweek, a media company that focuses on producing business content across various platforms for content creators.

With over five years hosting his own show, Subject Matter and the founder an acquired content marketing agency Astutely, Ben is a seasoned content creator in the world of podcasting with invaluable insights on crafting a show that deeply connect with listeners..

Learn about launching podcasts, overcoming distribution challenges, growing subscribers, and creating meaningful listener connections for solid returns.

2 IDEAS FROM OUR CONVO

#1: Emotional Resonance for Audience Growth

Foster a deep connection with your audience by resonating emotionally with them and ensuring they feel a part of the podcast’s journey with:

1. Relatable Stories: Ben discusses how they positioned their HR show by sharing anonymized HR horror stories. This allows listeners to see their own workplace or business challenges reflected in the content, creating a bond based on shared experiences.

2. Consistent Engagement: Look at consistency and frequency in podcasting as a means to build a loyal subscriber base. This reliable presence in your listeners lives can establish trust and a stronger emotional connection, much like a friendship.

3. Podcast Dynamics: The selection of a co-host is not just a logistical decision but an emotional one. The chemistry between hosts can offer a more engaging listening experience, encouraging emotional investment from the audience in the podcast's narrative and team.

#2: Unique Listener Experiences through Intentional Branding

Create a distinct and memorable brand for your podcast that resonates with your listeners values and identities.

1. Podcast Segments: Introduce specific segments with intentional names that reflect their content and value proposition. For example, a 'Career Milestone' segment in an HR podcast could feature success stories from listeners, inducing a sense of aspiration and belonging.

2. Audience-Driven Content Creation: Use insights from your audience's pain points to produce content that is highly relevant. This will make every episode feel like a personalized conversation with each listener.

3. Leveraging Host Strengths in Storytelling: Whether it's through anecdotes, insightful analysis, or heartfelt advice, take advantage of the unique strengths of the hosts in storytelling. This turns the podcast into a trusted source of inspiration and connection rather than just hard data.

Enjoying this email?
A Rating & Subscription would go a long way for our show 😀 

X OF THE WEEK

Friendly Reminder 👇️