How to Repurpose a Webinar / Event

Tanya Smith is a video content strategist, a veteran business coach, and the host of Stream Like a Boss TV. With her 4-step BOSS blueprint, Tanya helps service businesses transform their livestreams into lead-generating powerhouses, effectively turning "crickets into cash."

In the 5th chapter of Castmagic’s workshop series, Tanya shared the top ten ways to repurpose webinars and virtual events using AI. She walked us through her RECAP framework and demonstrated how to efficiently transform a single piece of content into multiple formats.

Tanya also discussed the importance of creating evergreen content, automating workflows, and tailoring content to specific platforms for maximum engagement.

3 Key Lessons from Tanya Smith

1. Use AI to repurpose your webinar / online event

Tanya says that repurposing your webinar or online event benefits you in 3 main ways:

• Maximizing your content’s value with continued interest and engagement;

• Attracting new audiences who may have missed your original content; and

• Reinforcing your position as a thought leader.

Repurposing virtual events is a strategic approach to extending its lifespan, reach, and impact. However, it can also take time, energy, and resources away from developing new material. That's why using AI tools like Castmagic can be a game-changer.

Castmagic automates the process of turning your webinars and online events into multiple content formats, allowing you to focus on new initiatives while ensuring your existing material continues to yield returns.

During the workshop, Tanya has shown us around her Castmagic spaces and the prompts that live in them that she uses to instantly generate multiple content assets from her recordings.

2. Streamline your repurposing with the RECAP framework

To make the most of your content repurposing efforts, Tanya recommends following her simple yet powerful RECAP framework:

R (Review): Take the time to review your existing content thoroughly. Identify key themes, insights, and memorable moments that resonate with your target audience. This review process will help you determine which aspects of your content are most worthy of being repurposed and shared across different platforms.

E (Evaluate): Once you've reviewed your content, evaluate how you can best use your chosen pieces. Consider your goals and objectives. Are you looking to generate leads, build brand awareness, or establish yourself as a thought leader? Answering this question will guide you in determining the most appropriate formats and distribution channels for your repurposed content.

C (Choose): Based on your evaluation, choose the specific formats you want to repurpose your content into. This could include blog posts, social media updates, email sequences, podcast episodes, short video snippets, infographics, or any other format that aligns with your goals.

A (Adapt): With your chosen formats in mind, adapt your content to suit each platform. This may involve creating attention-grabbing headlines, drafting social media captions, or adjusting the length and style of your content to fit the specific requirements of each channel. Use AI-powered tools like Castmagic to streamline this process and ensure a consistent brand voice across all your repurposed pieces.

P (Publish): Finally, it's time to publish and distribute your repurposed content. Don't forget to engage with your audience, respond to comments and questions, and monitor your content's performance to gain insights for future repurposing efforts.

3. Create a mix of evergreen and timely content

A well-rounded content strategy requires a mix of both evergreen and timely pieces. While timely content is crucial for capitalizing on current events, trends, and promotional opportunities, evergreen content forms the bedrock of your content library.

Tanya advises creators to aim for a content mix that consists of 85-90% evergreen pieces—content that remains relevant and valuable long after its initial publication date. This approach allows you to build a repository of content that can continually drive traffic, engagement, and conversions without requiring constant updates.

Timely content, while less prominent in your overall mix, plays a vital role in demonstrating your industry expertise and thought leadership. By providing up-to-the-minute insights and commentary on current events and trends, you show your audience that you have your finger on the pulse of your industry and can offer valuable perspectives they can't find elsewhere.

The key is to strike the right balance between the two content types. By prioritizing evergreen content while strategically incorporating timely pieces, you can create a content mix that keeps your audience engaged and eager to return for more.

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