Navigating the Intersection of Ads, Sales, and Content Creation with Chase Barmore

Welcome to our edition #15 of "Uploading" Podcast, where we go behind the scenes with creators to learn about content strategy, creation, production, distribution, growth, platforms, tools, and more.

Each week, we'll shoot over 2 valuable ideas and 1 key learning from our weekly podcast that might just change the way you see your content game.

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Your Uploading co-hosts
Blaine Bolus & Ramon Berrios

THIS WEEK’S EPISODE

In this week’s episode, joining us is Chase Barmore, a Strategic Account Executive at Hyros, an ad-tracking and AI Optimization software for Global Businesses.

He’s also the co-host of “Sales Player”; the #1 show and online community for top players in B2B sales.

Join us as we discuss:

• How to put together and advertise an offer.

• The importance of capturing emails.

• And advice to creators starting to sell.

2 IDEAS FROM THE PODCAST

Idea #1: How to put together and advertise an offer.

Getting an offer together is one of the hardest things about selling a product.

It might seem overwhelming, but it can boil down to a basic funnel that allows you to start testing things out.

The first thing is to design a landing page and get some very simple creative to start running ads with. Choose a single platform to start with, whether it’s Meta, Google, or something else.

After some time, you’ll be able to take a close look and see where people are falling off from the funnel, and who came back six months later to purchase. Platforms can over or under-attribute the effects of your ads depending on a myriad of things; so this sort of analysis can help you find the real ROI of your campaign.

Idea #2: Capture emails as early as possible.

Chase mentions that capturing emails as early as possible is a powerful tool to have at your disposal, even if you don’t plan on using it now.

Mainly for future retargeting. Whether it’s a course, product, or service, having a list of somewhat warm leads can prove to be incredibly useful, and it might even be what tips the scales in your favor and creates long-lasting, successful products.

There are as many ways to capture email as you can count, but an effective one is using the integrated tools in Calendly to do it.

And if you’re having enterprise clients call you, it’s also a nearly surefire way to get warm & hot leads.

Though they might not qualify for the product you’re selling now, having their email stored means you can then retarget them with a new offer they may be more interested in and qualified for.

1 KEY LEARNING

Key Learning: Advice for creators starting to sell.

If you're not already selling a course or have some sort of offer, test your audience. Verify whether or not they're going to buy something from you.

A simple way to do this is by going on a site like Skool.com and creating a course. If you take a look at most creators, there’s a copy/paste formula for them. Meaning you don’t need to reinvent the wheel.

Likely, there’s someone you can look at in your niche, and simply emulate them. Keep in mind not to copy what they’re doing, but look at the flow of them and their funnel, and take it as a starting point.

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