Mastering LinkedIn: Viral Growth & Authentic Engagement Secrets with Logan Lyles, Content Evangelist at Teamwork

Welcome to our fourth edition of "Uploading" Podcast, where we go behind the scenes with creators to learn about content strategy, creation, production, distribution, growth, platforms, tools, and more.

Each week, we'll shoot over 2 valuable ideas and 1 key learning from our weekly podcast that might just change the way you see your content game.

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Your Uploading co-hosts
Blaine Bolus & Ramon Berrios

THIS WEEK’S EPISODE

Ever wondered how to turn your everyday life into viral content, how to grow fast on LinkedIn through content, and how to approach social growth like a team sport?

Join us as we pick the brain of Logan Lyles, who runs content and evangelism at Teamwork.com, and is the host of Agency Life podcast. He shares insights into leveraging the spontaneity of everyday discussions to fuel authentic, engaging, and strategy-driven content and more!

We explore: 

• The secret sauce to content repurposing.

• How to create a content creation setup with less than $260.

• Crafting authentic content that engages your audience through spontaneous conversations.

• A step-by-step guide to growing your LinkedIn from zero followers.

So grab your notebook, and get ready to learn from one of the best in the content creation business!

2 IDEAS FROM THE PODCAST

IDEA #1: Leveraging Everyday Interactions for Content Creation.

Transform day-to-day interactions into viral content by adopting these strategies:

1. Record Client Conversations: Capture client meetings and discussions (with consent). For example, sharing insights from a client interaction on LinkedIn can serve as product marketing on a small scale. As Logan explains, it's like showcasing your service delivery through real-life examples, offering visibility into your business's value and processes.

2. Internal Team Dialogues: Regular team meetings are also gold mines for content. These internal dialogues can be recorded (when appropriate) and repurposed into educational or thought leadership content that resonates with listeners on LinkedIn. 

3. Develop Conversation-based Content: Position your content strategy around conversations and storytelling. Whether it's an interview with an industry expert or a casual team chat, it can be repurposed.

IDEA #2: Blueprint for Starting on LinkedIn from Zero Followers.

We asked Logan for his playbook on starting his LinkedIn journey from ground zero:

1. Start Following Influential People: Identify and follow influential individuals in the niche relevant to your field. This helps to understand what type of content resonates well with the audience you aim to engage with.

2. Engage with Content through Comments: Begin by engaging with posts from those influential accounts through comments. This not only builds visibility but can also stimulate conversations and establish your presence without having to create content from scratch. 

3. Connect and Upscale Comments into Content: After engaging through comments, start connecting with the people who interact with your comments. Eventually, upscale the most successful comments by turning them into your content, which can be shared to start building your following.

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