Famous Ashley Grant on Content Writing in the Age of Generative AI

Welcome to our edition #14 of "Uploading" Podcast, where we go behind the scenes with creators to learn about content strategy, creation, production, distribution, growth, platforms, tools, and more.

Each week, we'll shoot over 2 valuable ideas and 1 key learning from our weekly podcast that might just change the way you see your content game.

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Your Uploading co-hosts
Blaine Bolus & Ramon Berrios

THIS WEEK’S EPISODE

This week, we’re joined by Ashley Grant, a.k.a. “Famous Ashley Grant.” She’s an amazing content writer, contributing to places like GoDaddy, RSS.com, and more. She’s also the podcast host for the “Bloggy Friends Show.”

Join us as we discuss:

• How to write great content.

• Writing content that improves your bottom line.

• How to best use AI to tell your story.

2 IDEAS FROM THE PODCAST

Idea #1: The best writing speaks to its audience.

When you’re making content, like blog or newspaper articles, it’s easy to lose focus and make it about you instead of the audience. This is especially true when talking about a service or product your business provides.

Your message should go before anything else. Even when you’re working with SEO, and you need to add a certain level of fluff to make it to the first SERP.

To make content that affects your bottom line, you need to write valuable content first, and then you work on adding the SEO information and requirements to make the first page.

On top of that, consider making a TL;DR summary at the top of your posts. When people are googling a question, they’re likely to simply look at the snippet answer. And having these summaries makes it likelier your post will make it to that Snippet.

Idea #2: How to write great business content.

What does “great content” actually mean? In the simplest terms, it’s content that affects your bottom line and generates sales or builds brand trust.

The first step is to make content that doesn’t push a sale. It might sound counterintuitive, but the truth is that if you care more about the sale than the person who's buying, you’ve already lost them.

This shouldn’t be a surprise since it’s an extension of the first idea, where the content needs to be about them, not you.

Another important mindset shift to make is that organic content isn’t meant to sell your product, it’s meant to sell your brand.

Why does it matter?
Why does it exist?
And why would you be the solution to fix my pain points when there are so many other companies doing the same thing?

1 KEY LEARNING

Key Learning: Use AI to create content effectively.

An important point that could be ignored, is the fact that when you’re selling any brand, an AI can do a great job helping you save time, money, and helping you get started.

When you’re telling a real story about you, your brand, your business, or anything else, AI can’t take you all the way.

But what you can do is use AI to spark the questions you might need to answer to tell a great story. From there take those answers and use tools to create a good first draft and work from there.

On the other hand, although some people might try very hard to steal other people's stories, nobody can tell yours like you can.

So when you’re branding yourself, tell the story of how you ended up where you did, and why. Ideally, help other people on the same journey as you were and make people care.

Your posts will make it make sense for the reader to want to learn more about your process. So give them the behind the scenes, your process, successes, and even failures.

Want to write content like this?

If you haven’t already, try Castmagic free and start using your long form audio & media context to draft everything from newsletters, to blogs, to social posts and more — in your own voice & style.