Building Video Authority: Scott Millard’s Keys For Highly Effective Video Content

Welcome to our edition #9 of "Uploading" Podcast, where we go behind the scenes with creators to learn about content strategy, creation, production, distribution, growth, platforms, tools, and more.

Each week, we'll shoot over 2 valuable ideas and 1 key learning from our weekly podcast that might just change the way you see your content game.

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Your Uploading co-hosts
Blaine Bolus & Ramon Berrios

THIS WEEK’S EPISODE

In this episode, we speak with Scott Millard, Founder & CEO of Videospark, an agency that specializes in motion graphic videos. It serves tech-enabled brands, helping them to educate potential users, launch new features, and refine their messaging. 

They have worked with hundreds of companies backed by Sequoia, Y-Combinator, Andreessen Horowitz, Bain Capital and more. 

Join us as we discuss:

• Why is Scott building his personal brand on YouTube

• Short Form vs Long Form Content: Which one works best?

• How building an audience laid his career foundation.

• and more!

2 IDEAS FROM THE PODCAST

Idea #1: Why you should go all in on YouTube. 

After 2 years of posting on Twitter, Scott hit his first viral tweet thread. 👇

Although this single tweet changed the trajectory of his career (He booked over 50 calls in a couple of days), he is still going all in on YouTube. 

This decision makes more sense when considering the nature of both platforms. 

On X, the chances of your tweet going viral are very small. And since the feed is chronological, your tweet will be buried over time. The algorithm will stop pushing it at some point.

On YouTube, the video will live forever. If a video goes viral, it will basically never stop receiving views. The algorithm keeps putting it in front of more people. 

Not only that, but you also develop a parasocial relationship with your audience. Instead of having people scroll your thread for a minute, your face will be on the screen for 8 to 15 minutes. The audience starts to feel like they know you. They are more likely to trust you, work with you, buy from you, or whatever your goal is.

Another advantage lies in its data. YouTube has more analytics. You can see when people are dropping off, who's watching, why and what they care about.

Last but not least, community and feedback. People are truly engaging with the content and giving valuable feedback. Rather than the typical @SaveToNotion #thread on X, YouTube viewers are comment things like:

_{“You landed on my recommendation feed. I love the raw video and already subscribed for more, Scott! It solidified some of my thoughts and brand new aspects to others. One concept I'd love you to dive into a little further would be the business partner side. What to look for in an operator business partner, where to find them, how to find out if you match and can actually do business long-term together.”}

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Idea #2: Short Form vs Long Form

There are pros and cons to both. It depends on the platform and your goals / intentionality.

A bold idea: The purpose of short form is to make people stop watching your short form as soon as possible. 

You want them to take the action you want them to take. You want them to convert, not to have them just binge watch your content.

“You're using the short form to basically increase the chances of virality and then take that virality and that attention and convert it into something that's more meaningful.”

When someone in your audience ends up watching 20 of your short clips, you’re doing something wrong. They should’ve downloaded your guide or taken the next step in your funnel.

1 KEY LEARNING

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