Building a Personal Brand for Business Growth with Will Nelson

Welcome to our sixth edition of "Uploading" Podcast, where we go behind the scenes with creators to learn about content strategy, creation, production, distribution, growth, platforms, tools, and more.

Each week, we'll shoot over 2 valuable ideas and 1 key learning from our weekly podcast that might just change the way you see your content game.

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Your Uploading co-hosts
Blaine Bolus & Ramon Berrios

THIS WEEK’S EPISODE

In this episode, we’re joined by Will Nelson, a veteran entrepreneur who started his career building and selling e-commerce websites and later founded Sauté, a healthy ready-made meal delivery service company that was then acquired. He also served as a consultant for Shopify to lead and build Shopify's first Creator Commerce Summit.

Will is now the Founder and CEO of 64stories, a video production agency that helps entrepreneurs and B2B companies tell stories that attract customers and talent.

Join us as we discuss: 

• Justifying the expense of building a personal brand. 

• Learning your voice as a content creator.

• A guide to the creative process of creating content.

• and more!

2 IDEAS FROM THE PODCAST

Idea #1: Justifying the expense of building a personal brand.

Just like SEO, building a personal brand takes some time to start seeing any tangible results (>3 months), which might feel like lighting money on fire and will feel hard to justify for most people. 

However, those who are willing to pay it, are people who understand the inherent value and ROI of having a consolidated brand and audience can bring long term.

💡 Think of it as buying vs renting an apartment. 

While renting (Paid Advertising) offers a quick buck, buying a house (Building a Personal Brand) is a long-term investment that pays off over time.

Yes, it will take time and money at first, but in the end, it will position you in your field, give you freedom from Zuck, and you’ll be able to build lasting relationships.

Idea #2: Learning your voice as a creator.

When Ramon and I started our podcasting journey, we found ourselves completely lost and quickly overwhelmed by everything unfamiliar.

One of the biggest barriers to publishing content in the beginning is just getting started. Here are a few ideas to help get you over the hump:

1. Talk about what you’re passionate about: Forget about coming up with your brand or storyline out of the gate. That’s only going to block you from starting. Just follow your intuition, you can figure out what your superpower is later.
   

2. Document Ideas: Keep a Notion Page or record a voice note into Castmagic to write down ideas as soon as they come to mind. This can be when you go to the gym, right before you go to sleep, or on a long walk. Doing this will not only give you plenty of content ideas to come back to, but these ideas will also be much more authentic to you.

3. Find an accountability partner: The thing about a personal brand is that it's personal to you. It's not a part of your team or your company. There's no other person that's expecting you to report on how many tweets or posts you've put out. So find someone, whether it's a teammate or a friend, to check in with you on a weekly or daily basis to ensure that you're creating content.

1 KEY LEARNING

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