How to Build Authority with AI

Yifat Cohen is an expert in leveraging AI for building authority and personal brand. She teaches strategies for using AI to create compelling content, build thought leadership, and engage target audiences.

In the 4th chapter of Castmagic’s workshop series, Yifat shared her insights on using AI tools to identify client pain points, create personalized content that resonates, and build a strong brand voice.

She unpacked the importance of focusing on a specific audience, providing genuine value, and using storytelling frameworks to create emotionally compelling content that builds trust and authority over time.

5 Key Lessons from Yifat Cohen

1. Choose precision over breadth

It's tempting to cast a wide net with your content in an attempt to appeal to more audiences. However, Yifat demonstrates that true authority is built through precision and specificity.

In creating your unique value proposition, consider Yifat’s million dollar formula: solve 1 specific problem for 1 specific person in 1 specific way.

Rather than trying to be a jack-of-all-trades, focus on becoming the go-to expert for a single, well-defined niche. This will allow you to create targeted solutions that would be hard to resist for your ICP.

2. Create your avatar with AI

There is a vast amount of publicly available data out there that will allow you to speak to your target audience in a way that resonates with them. And now, thanks to AI, you can easily access this data and create a detailed avatar of your ICP.

In the workshop, Yifat shows the exact prompt she uses to create hyper-relevant content. The first part goes like this:

“I help [your ideal client description] with [your specific solution]. Generate 5 common problems they face and 5 myths they might believe about [your industry/solution] for each stage of the buyer’s journey: Awareness, Consideration, and Decision.”

To learn about the second part, watch the workshop recording or ask our AI.

3. Be liberal with your expertise

One of the biggest mistakes experts make is holding back their knowledge and insights out of fear of giving away too much for free. However, Yifat argues that true authority is built through generosity.

Don't be afraid to share your best tips, strategies, and frameworks in your content. By providing genuine value and demonstrating your expertise without reservation, you'll quickly establish yourself as a trusted resource in your field.

Embrace a mindset of abundance and focus on serving your audience to the best of your ability. Your ICP is hungry for guidance and solutions—and when you consistently deliver them through your content, they'll naturally view you as a credible expert worth investing in. They'll see your paid offerings as a logical next step in their journey, rather than a hard sell.

4. Tell a story with the IMPACT JUICE framework

Creating compelling content that engages your audience and drives them to take action is both an art and a science—and Yifat's IMPACT JUICE method provides a proven framework for success.

The IMPACT acronym stands for:

• Inciting Incident

• Motivation

• Progression

• Action

• Climax

• Transformation

The JUICE method equips an expert partner to conduct compelling interviews that unlock your richest, most sharable content.

Learn more about Yifat’s IMPACT method and how you can use it to create posts that not only position you as an authority in your niche but also forge deep, emotional connections with your ideal customers.

5. Leverage Castmagic’s content samples

Instead of hiring a ghostwriter or a content agency, Yifat recommends using Castmagic to create content in your own voice and style. 

Castmagic’s content sample feature allows you to feed AI with a draft you’d like it to emulate. This can be your own writing or a piece of content from a thought leader or influencer you admire.

If you’re new to prompt engineering and content creation in general, you can just go to Castmagic’s AI Content tab and click “Start with examples.” From there, you can instantly generate high-converting content.

If you’re ready for more experimentation with AI content, check out Yifat’s 5-step process of creating thought leadership content with Castmagic.

We're excited to be part of your journey to turn content into business.

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