$30M+ Mastering Paid Ads and Course Funnels: The Art of the Offer with Tommy Magill.

Welcome to our fifth edition of "Uploading" Podcast, where we go behind the scenes with creators to learn about content strategy, creation, production, distribution, growth, platforms, tools, and more.

Each week, we'll shoot over 2 valuable ideas and 1 key learning from our weekly podcast that might just change the way you see your content game.

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Your Uploading co-hosts
Blaine Bolus & Ramon Berrios

THIS WEEK’S EPISODE

In this episode, we speak with Tommy Magill, an entrepreneur who has scaled e-learning brands to over $100 million in revenue, with some of his clients including Sam Ovens, Jay Shetty, and others. He is also the brain behind the Morrison Brothers, who are the #1 Shopify affiliates worldwide.

Tommy is now an Operating Partner at Arising Ventures, a holding company that acquires, incubates, and operates high-margin technology businesses such as Jyve, Abstract, and Upcounsel.

Join us as we discuss:

• His biggest lessons on scaling a course.

• How to test an offer without losing tens of thousands of dollars.

• Establishing trust as a content creator.

• Using organic content as a testing ground before launching ads.

• And much more!

2 IDEAS FROM THE PODCAST

IDEA #1: Dynamics of a good offer.

What are the dynamics of a good offer that make it able to scale?

Is your offer almost too good to be true?

Is it? That's a good starting point. As Hormozi would say, 'Making an offer so good, it feels stupid not to take it. If you're able to do this, your only job now is to explain how it works, and the convincing will take care of itself.

Ex. Do you know a legitimate way of helping business owners acquire credit at a 0% interest rate for twelve months?

Great, now your job is to explain how that works.

IDEA #2: Testing Offers That Convert.

Step 1: Set Your Budget 

Before anything else, decide on your initial investment. We're talking about predicting the net loss for the first few months and being able to cope with it.

For example, Can your offer operate initially at a 50% ROAS while you upsell your customer, while the algorithm optimizes, or as you test different creatives?

Doing this will help you understand your unit economics. Or as Tommy once said:

Step 2: Creative Brainstorming 

Spend a couple of hours dissecting various offers out there. Use tools like Segment Analysis in Similar Web (not a paid advertisement) to analyze specific pages or funnels within a competitor or partner site and reveal how effectively it is monetizing.

You can then take inspiration and incorporate the best practices into your offer.

Step 3: Crafting Your Anti-fragile Statement 

Craft a unique statement no one else can claim based on your offer.

When that statement rings true, it creates a flywheel effect as people share their positive experiences and how good your offer is.

Step 4: Launch and Learn 

Launch 5 to 15 ads across 4 or 5 themes.

Start with a core truth (Anti-Fragile Statement) that positions you uniquely.

If you can demonstrate your Anti-Fragile statement effectively, you then simply need to convince people it's real inside of your funnel.

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