The #1 Startup Coach in the World, Alisa Cohn, Reveals How to Get High-Profile Clients through Content

Welcome to our edition #17 of "Uploading" Podcast, where we go behind the scenes with creators to learn about content strategy, creation, production, distribution, growth, platforms, tools, and more.

Each week, we'll shoot over 2 valuable ideas and 1 key learning from our weekly podcast that might just change the way you see your content game.

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Your Uploading co-hosts
Blaine Bolus & Ramon Berrios

THIS WEEK’S EPISODE

Our guest this week is Alisa Cohn. She’s a business coach for CEOs and writer for many organizations. Her work has been published in Forbes, Inc.com, Harvard Business Review, and more.

On top of that, her book “From Start-Up to Grown-up” has been incredibly successful in making people better leaders, winning awards like the American Book Fest Best Book Awards 2023 for Entrepreneurship & Small Business.

Join us as we discuss:

• How to become a better leader.

• How to find ideas that resonate with people.

• And how to make writing a book easier.

2 IDEAS FROM THE PODCAST

Idea #1: Finding ideas that resonate with people.

Alisa joined LinkedIn when she realized that, despite her many articles and a newsletter, they wouldn't matter unless she promoted them. She saw that the LinkedIn community was the perfect place for that.

After that epiphany, she started producing content to start growing a following. And it was building that presence and sharing her ideas, that she noticed that they actually resonated with people.

Some of these posts were simply a quote with applications in her life, or a client's life. But they were enough to get people thinking and talking.

That, and LinkedIn’s algorithm, helped propel her brand forward.

Her biggest piece of advice here is to look for the things that you naturally think or say or do that are noteworthy and make people interested. 

This will become the content that you start trying out on whatever social media or medium you’re interested in, to get feedback and eventually get to a point where you really harmonize with the audience.

Idea #2: How to become a better leader.

Alisa has seen and worked with everything under the sun in the business world.

That means she’s identified a few key points that most people could work on and immediately be better leaders.

First is to have self-belief; it may sound simple at first glance, but a lot of people are suffering with imposter syndrome or insecurity or simply lack of confidence. Most people with these problems don’t even try, while high-performers are constant triers.

That, and their grit to overcome obstacles means they’re better equipped to become their definition of success.

The second tip is to create a community around you. This means hiring employees, finding backers, and people that can help you.

Though it could also mean building up a clientele. Whether you’re on social media or you’re in the community becoming someone recognized for their contributions and their insight.

1 KEY LEARNING

Key Learning: The book-writing process isn’t a straight line.

Writing a book is hard, and it’s not for the faint of heart. Cohn realized as much when she started toying around with the idea.

From the excuses you make up for not even starting, to the winding road it takes to write it. And something most people overlook, is the structure needed for the book.

But an added benefit of having an audience to test concepts with means you can get an idea of what the book could or should look like.

For her, the book had to be separated into three big parts:

1. Managing you.

2. Managing them.

3. Managing the business.

From there it was really about writing every day and preparing stories to exemplify your points.

They don’t all have to be yours, though. In the case of her book, she brought on and talked to about eleven entrepreneurs about their own journeys.

Taking excerpts and snippets from the transcript she was able to further feed and strengthen the points in the book.

That said, even though it’s hard to write a book, take the leap. It’ll be worth it.

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