From 1 to 100,000 YT Subscribers with ContentCreator.com's Anthony Gallo

Welcome to our edition #16 of "Uploading" Podcast, where we go behind the scenes with creators to learn about content strategy, creation, production, distribution, growth, platforms, tools, and more.

Each week, we'll shoot over 2 valuable ideas and 1 key learning from our weekly podcast that might just change the way you see your content game.

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Your Uploading co-hosts
Blaine Bolus & Ramon Berrios

THIS WEEK’S EPISODE

This week, we’re joined by Anthony Gallo. He is the Co-Founder of ContentCreator.com; a course provider helping content creators transform their business from selling time to offering value.

Over the past few years, they’ve grown the business to over 100k students enrolled in their courses. Most notably, the 14-day YouTuber and 14-day Smartphone Filmmaker are their most well-known courses.

Join us as we discuss:

• Why your competition is your greatest ally.

• How to make a community that helps each other grow.

• And the secret to measuring client success.

2 IDEAS FROM THE PODCAST

Idea #1: Niche audiences work.

When Anthony’s journey started, he admits there wasn’t a lot of strategy behind how he chose his audience. Though it was mostly rooted in his imposter syndrome over not having much experience.

He knew he could take people from zero to one pretty quickly, and so his courses ended up being geared towards beginners, and low-level intermediates.

So many people are picking up a camera for the first time, whether for pleasure or business and these beginners also experience new problems at any turn that can have solutions made for them.

Whether that means they create new courses or build a marketplace of service-providers or templates, or any other number of things.

And although ContentCreator.com would ideally carry their customers from start to finish, they prefer to give a world-class experience to a few.

Idea #2: How a community helps build each other up.

There's nothing more powerful than surrounding yourself with people who have a similar goal.

To that extent, the main way people have been using the community is by joining on day one and finding 15-20 people at the same stage of their journey and with a very similar goal.

Gallo’s biggest takeaway is that if you can get into a community and search out people in the same spot as you are. And by creating these little “tribes,” that act as accountability groups and strategy masterminds at the same time, you can inform each other and accomplish goals faster than you could by just taking the course.

This way, instead of going out and testing 100 different strategies, you only need to test ten. Being in a group with 20 other people, collectively, you are testing 200 different strategies.

1 KEY LEARNING

Key Learning: Measure success on an individual basis.

Anthony defined pretty early on three kinds of people who would consume their courses, and how he measures success for each one. They can be easily defined as:

1. The ones who just want to get good at content.

2. The ones who want to build and grow a brand.

3. The ones that want to monetize an existing brand.

The first ones are simply measured by happiness and enjoyment. Since their goal is to have fun while shooting and editing content, how well did we deliver on that?

The second type of person is already focused on the fun aspect but at a smaller scale. The important variable here is how fast could they get you to 1000 followers; and whether can they do that while they’re still having fun.

Finally, the third customer doesn't care about the fun, so it doesn’t factor into the success measurement. These people are interested in a repeatable weekly strategy that can generate a return. And there are so many ways of making money online that the measurement is finding out which ones work on an individual basis.

Don’t consider someone else’s success metric as your own, since neither your goals, nor your stage, or what you consider important are the same.

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